United Colours of Hong Kong

Hong Kong has an ethnic minority population of about 3%, excluding foreign domestic helpers. This population includes Indian, Pakistani, Nepalese, Filipinos, Indonesians and Thais. The United Colours of Hong Kong is a social endeavour to assimilate and humanise the ethnic minorities while educating the majority, mainly the Chinese speaking community of Hong Kong.

The instagram page @united_colours_of_hong_kong features videos and stories of the young ethnic minorities, who are passionate local HongKongers. 

I design the logo, colour themes and templates for the project. The visuals should be appealing to the public, fun and energetic. The elements of neon light, vibrant colours and speech bubble are applied in the logo and the visuals.

Click the Instagram link and support them!